5th
Center Networks advocates for giving free added value
Allen Stern is a blogger I’ve never met, but I’d like to some day. Today he shared a story of a woman in Minnesotta who saved her cookie business through blogging. Read Allen’s article here.
The end of Allen’s article is about building a company blog for more than just having another PR outlet. Allen advocates for building trust and loyalty through offering real, honest thoughts to current customer, but more importantly to those people who aren’t customers. Why offer something of value to non-customers? Because they could become your most valuable customers.
My favorite outdoors gear outfitter is Aardvark Outfitters in Farmington, Maine. Aardvark’s my favorite not because they have great gear, but because every person walking in and, more importantly, out the door is thanked for stopping in regardless of whether or not they bought anything. When I was broke in college, I’d stop in there and they’d offer all kinds of free advice and information knowing full-well that I probably wouldn’t be buying anything more than a couple of fishing flies at best. Ten years later, I have some disposable income to spend on outdoors gear and I go out of my way to purchase things at Aardvark.
